the Sonar experience

Sonar 2009. Barcelona’s International Festival of Advanced Music and Multimedia Art. The 15th edition for this amazing city but the first one for me. Never thought one can have so much fun and listen to such good electronic music when the sun is still up and shining. What was going on there?

fashion/Sure the fashionistas were there! Some of them crazy cool, others just too posh or too junky, but very careful to every detail of their outfit, as they were sure they are going to be snapped. Highlights: roman sandals, short jeans trousers, straw hats, plastic sandals&shoes and mandatory (cause we’re in Spain) el abanico! (the fan).

music/As always, Red Bull Music Academy brings the best and most innovative sounds. I particularly liked Muhsinah (US).


La Roux (UK), the singer that makes Britain go crazy had a great performance in Sonar. When first hearing her, she may seem strange but give her a second chance and then you will love her. She rides the retro-futuristic trend very well. Check out her Bulletproof video!

drinking/Lots and lots of beer and the mandatory cocktail of Barcelona city: the Mojito.

branding/Vodafone had a singing corner where one could show his skills for winning tickets to music festivals. The ice cream was on the house. Adidas merged with Sonar 2009 to make a line of cool bags. Big success, as everybody was buying and wearing them on the spot.

Sonar is one of the most important art-events of the year and should be a “to-do” on everybody’s life list. Not only because you can listen to new sounds or to known-but-good-ones, hunt for trends and make new business, but also because you meet interesting people and have loads of fun. Concluding, generally speaking, people are crazy! Good crazy!

See my flickr!