Jane McGonigal says gaming can make a better world. Challenging people now with games that endorse problems of the future can save us from having them. Games like World of Warcraft give players the means to save worlds, and incentive to learn the habits of heroes. What if we could harness this gamer power to solve real-world problems? By spending all this time playing games we are actually changing what we are capable of as human beings, we are evolving to be more collaborative.
Games are a super powerful platform for change. I came to think that we actually have super hero powers. Genius! Jane McGonigal@TED explains how.
Is it just me or are we all starting to like long commercials? Or, in other words, is the quality of the content that has risen? Or simply just because we are told a longer story? We’ve been fed up with huge amounts of short ads that we’ve learned to avoid not just by pushing the ‘next’ button on the remote control but by blocking them subconsciously. We need no physical instruments for that anymore. It is just like getting used to living near by railroads. Pretty soon, you simply don’t here anything anymore.
In the same time, we became better and better in absorbing whatever interests us more. So why would we need longer ads?!? Just because, it’s the story that we crave for! On the other side, we started watching more series and shorts than movies. But that is also because we want more stories in our time-lack daily life. Blink! Advertisers thought, if that is the lenght that we are happy with than why not transforming the ‘flashy 15 /22 seconds ad’ in a real story.
Some of them did and I believe there are still more to come. ADseries, that’s what we’re on to. I, for myself, am pleased with this. Fellows, keep it coming! Take a look at these 2 fresh ones from Dior and Absolut. Are we gonna have posters for ads now? Are we, are we, are we? Cool!
For those unfamiliar with the concept, co-working is about bringing businesses together into a shared work environment. It’s like a collective of people coming from different fields who choose to share the same work space. It ranges from people working together in someone’s living room, to dedicated co-working spaces with dozens or even hundreds of businesses all under one roof.
Besides having the advantages of an office space without having to shoulder the cost themselves, this idea kind of brings crowd sourcing and social networks to the offline world. The interaction ranges between just physically sharing the space to common brainstorming sessions and replacing suppliers with the members of the community.
Living in Berlin now and having the honor to interview some of the best innovation managers in the world, it’s become even more clear to me that we are dealing with an important shift. From online to offline – yes, even if it doesn’ t look like, somehow the number of offline experiences is slowly increasing in terms of value. And more importantly a turn towards open innovation is taking place. This not only means giving power to the consumers and asking them what they think the product should be like but mostly approaching the ideation process from various, even extreme environments that at first glance have nothing to do with the researched topic. This is why I think co-working and being surrounded also by people who don’t belong to your field brings the best insights and is the best thing that could happen to your business.
And what if the next step will be the death of competition and sharing knowledge will make the world a better place? Till then you can read here the pragmatic view on co-working, via mashable: Ultimately, I feel the future of co-working lies in an organic, adaptable business ecosystem. Instead of an accounting department, you have fifteen accounting businesses with varying specialties. The same goes for marketing, legal, and any other specialty a business could need. When you begin combining the resources of large corporations with the flexibility and speed of start-ups, the possibilities are astounding.
The bell rings. The red curtain lifts…once upon a time there was a hut somewhere in the land of Poland. Abandoned, with only a couple of crows living there, the hut was slowly loosing its initial glow. But suddenly some people came and saw its fading beauty, picked it up and brought it to the land of Germany, in Berlin. So it found its place in a beautiful little park, called Monbijou Park, along the river Spree. Slowly, the hut came back to life and started to tell fairy tales to people. Yes, fairy tales!
So if you visit Märchen Hütte, on its name (trad. Fairy Tale Hut), it will make you feel its story and its charm. In our days, the fairy tales are told for adults sitting around at wooden tables, drinking mulled wine and eating delicious soups or cakes at candlelight. The actors are there in the front but so close that you feel like you are part of the play. And when you look outside the window with the lace curtain you can see the snow easily falling down, covering the big trees, sucking you away from the city life.
Little Red Riding Hood, Rumpelstiltskin, Hansel and Gretel, Rapunzel, or Snow White are just a few of the tens of tales adapted for adults that one can see every single day of the week. Thursdays is gay’s special evening called Pink Grimm when all the tales’ characters are played by men. Sure, we shouldn‘t forget that we are still in Berlin!
Then it gets late and you go through the gate of fairy tales back to your land into the drizzly Berlin winter, taking something with you…a sigh, a memory, a smile … because they lived happily ever after.