Is it just me or are we all starting to like long commercials? Or, in other words, is the quality of the content that has risen? Or simply just because we are told a longer story? We’ve been fed up with huge amounts of short ads that we’ve learned to avoid not just by pushing the ‘next’ button on the remote control but by blocking them subconsciously. We need no physical instruments for that anymore. It is just like getting used to living near by railroads. Pretty soon, you simply don’t here anything anymore.
In the same time, we became better and better in absorbing whatever interests us more. So why would we need longer ads?!? Just because, it’s the story that we crave for! On the other side, we started watching more series and shorts than movies. But that is also because we want more stories in our time-lack daily life. Blink! Advertisers thought, if that is the lenght that we are happy with than why not transforming the ‘flashy 15 /22 seconds ad’ in a real story.
Some of them did and I believe there are still more to come. ADseries, that’s what we’re on to. I, for myself, am pleased with this. Fellows, keep it coming! Take a look at these 2 fresh ones from Dior and Absolut. Are we gonna have posters for ads now? Are we, are we, are we? Cool!
