We may not realize but all technology innovations out there actually make us be more in control. Think about it. It’s scary but soon we will be exposed to even more information than now and the environment will have various functions as it’s going to become multi-touch enabled. We will do whatever we want with the things around us. Oh…you don’t like the view from your bedroom window? No problem! As the window will be a hyperlink and you will be always online you can just touch it and draw a shade on it or even apply your favorite wallpaper.
Until then, you can control the movies that you watch. 13th Street in Germany, the action and suspense channel, has been running movie trailers with a difference in cinemas and international film festivals, encouraging audiences to turn their phones on. In Last Call, the first interactive movie trailer in the world, members of the audience are able to interact with the protagonist. The experience is set up with a flyer inviting viewers to send their phone numbers to a speed dial code when they buy their ticket. The moment the female protagonist takes out her phone to call someone who might be able to help her, the film’s controlling software contacts one of the submitted mobile phone numbers. Once the viewer picks up, he or she hears the actress tell him/her she would be lost without him/her. Then, the person has to help her escape by choosing a path through the old, rundown sanatorium, helping her decide whether or not she should help other victims to flee the scene. Take a look!
Until then, you can control the movies that you watch. 13th Street in Germany, the action and suspense channel, has been running movie trailers with a difference in cinemas and international film festivals, encouraging audiences to turn their phones on. In Last Call, the first interactive movie trailer in the world, members of the audience are able to interact with the protagonist. The experience is set up with a flyer inviting viewers to send their phone numbers to a speed dial code when they buy their ticket. The moment the female protagonist takes out her phone to call someone who might be able to help her, the film’s controlling software contacts one of the submitted mobile phone numbers. Once the viewer picks up, he or she hears the actress tell him/her she would be lost without him/her. Then, the person has to help her escape by choosing a path through the old, rundown sanatorium, helping her decide whether or not she should help other victims to flee the scene. Take a look!
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That’s pretty cool.
I can imagine it in a cinema. The actress calls, the audience waits for a phone to ring, somebody’s phone starts ringing like mad, everybody in the room shrieks.
Then you hear the person’s name: “No, ma, I am at the cinema, I can’t talk now, bye.”